Pärlemor was created out of a combination of influences. Growing up, Yasmine enjoyed wearing clothes passed down from her mother, and has therefore been inspired by vintage pieces, particularly from the 90s, from an early age. Merging this with today’s modern trends, the clothing aims to combine an aspect of timeless elegance with the current fast paced, comfortable lifestyle, creating a line of understated luxury items.
All of the pearls on the garments are real and hand picked specifically, which means that each peace is a one-of a-kind item. This goes with the brand’s ethos of creating unique clothing that makes you feel special and stand out from the crowd.
Pärlemor is all about looking good with little effort, being elegant, sexy and comfortable simultaneously! That is why the bodysuits are stretchy and flexible to fit your shape. They are easy to throw on with a pair of jeans and perfect to wow on a night out.
Pärlemor is a slow fashion brand. It has been important for the brand to be eco-conscious and ethical from start to finish. From making the designs, to bringing them to life, we aim to be as sustainable as possible. Working closely with seamstresses in the UK means that the carbon footprint is limited and more attention is given to precision and detail. Every piece is made with love, by hand, using little to no waste!